Broadsign is the leader in OOH advertising solutions for media owners across the globe. We also work with media buyers (agencies and brands) to help them to tap into the power of programmatic DOOH. Our goal is to make it easy for OOH media to be transacted.
In this role, you will:
- Collaborate with the marketing and sales teams on the development and execution of high-impact, integrated B2B demand generation programs (inbound and outbound/ABM) to achieve pipeline and revenue goals
- Develop campaigns and programs for all stages of the marketing funnel, monitor performance, and identify opportunities to impact performance where it’s needed most.
- Forecast, measure, analyze, and report on the impact of each of our campaigns.
- Partner closely with the sales team to ensure awareness and alignment of upcoming and in-market activities, gather feedback, and achieve results, adjusting programs as needed to meet goals.
- Help evolve our growth marketing strategy by identifying and experimenting with new marketing opportunities.
- Measure campaigns success up to pipeline and revenue generation.
- Work collaboratively and proactively as part of a stellar marketing team and a top global ad tech company!