"International is not global. Global marketing is being able to do the same thing everywhere. International marketing means needing different approaches country by country."
From being brave and being authentic to introducing WIRS, a new approach to benchmark your creative work, Julian Stubbs shares his insights and expertise having worked as the CMO for a global life science company, as well as having run several marketing and advertising agencies, including the world’s first global cloud-based agency.
Thanks Rachel Baehr, MBA, marketing strategist, for sharing the article.
Enjoy the read! Branding secrets: 10 things I learned as a global CMO