An innovative space at El Corte Inglés Goya, Madrid

adidas continues to strengthen its presence in Spain and Portugal by reopening its Home of Sports space at El Corte Inglés Goya in Madrid. Officially inaugurated on October 25, this cutting-edge concept combines technology, design, and personalization, offering a unique experience for sports enthusiasts.

With the reopening of this store on the sixth floor of El Corte Inglés, adidas introduces the "Home of Sport" concept within a 202-square-meter space, divided into two areas: 172 sqm dedicated to high-performance products and 60 sqm focused on urban fashion. This cutting-edge concept aims to offer more than just sportswear and footwear—it immerses customers in an interactive experience, connecting them actively with sports through a design that offers full engagement in various sporting disciplines.

Technological design for an immersive retail experience

To make this innovative space a reality, adidas has incorporated digital innovations with the help of its technology partner, LED DREAM Group, which was responsible for audiovisual and technological integration. This included the design, supply, installation, and setup of LED technology. LED DREAM Group played a key role in creating a digitally immersive environment.

The store integrates a wide range of LED screens, strategically placed in key areas such as Women, Men, Originals, football, and footwear. These screens transform the space into an interactive journey, engaging customers with the brand in a unique way.

Key technological features of the space

• LED screens on the columns in the Women, Men, and Originals areas, with a total resolution of 312px x 936px, measuring 2.25m in height by 0.75m in width.
• Tickers and banner LED displays in the football and footwear sections.
• Dynamic and creative content management powered by Channel4you, LEDDREAM Group’s multimedia creative studio.

A community Hub for Sports enthusiasts

Home of Sport, serves as a gathering point for sports lovers, promoting an active community and values such as self-improvement, well-being, and sportsmanship. It offers exclusive and personalized products, making it the perfect destination for those seeking a unique and different sports experience. 

LED DREAM Group: A strategic partner in adidas' retail innovation

LEDDREAM Group has been key in creating this space, collaborating on the installation of audiovisual technologies in several of adidas's stores across Spain and Portugal. Their expertise in engineering and digital solutions has helped make this store a benchmark in sports retail. The company has supported Adidas in developing state-of-the-art retail spaces in Spain, Portugal, and beyond, ensuring that each store delivers a cutting-edge, high-tech shopping experience.

adidas is back at the revamped Maremagnum in Barcelona

As with other Home of Sport stores, the Maremagnum location integrates advanced LED technology to create an immersive environment that enhances the customer experience. New experiences. New designs. New ways to connect. Your long-awaited store is back.. Welcome to the next generation of retail, where every visit promises something extraordinary. This is Adidas Maremagnum!