A Message to AV Marketers
The best marketing hack that I've ever learned is to talk "with" people and not "at" them. Engage your communities by activating them as participants and not just observers.
Ben currently serves as the Head of Pro AV and the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm.
He has over a decade of award winning experience in media publishing for large scale events, OTT & live streaming platforms, marketing, network television, and podcasting. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world including Intel, Nokia, Samsung and Segway, to billions of content interactions.
A huge hockey fan (Go Stars!), and former contestant and current fan of Family Feud, Thomas resides in Dallas, Texas.
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The best marketing hack that I've ever learned is to talk "with" people and not "at" them. Engage your communities by activating them as participants and not just observers.
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Thanks, @Ben Thomas. Welcome advice and what a great place to share your message of community! :)
Community first! I will forever be an Xchange user.