A Gauge of IT/AV Intersection

Staffing organization within end-user firms provides examples of AV and IT overlap.
A Gauge of IT/AV Intersection

For decades there has been discussion of the increasing overlap between the IT and AV professions as AV technologies became more and more likely to be connected to an IP-based network and IT integration firms took on projects involving AV technology as a result. Exact measures of this activity have been difficult to attain since industry level data does not contain indications of who carried out the project work. However, there is a way to see the intersection as it plays out within the end-user companies themselves -- namely where the staff managing AV technology are housed within the corporate structure. Across 5 quarters of surveys conducted to the purchasers of AV products and services within AVIXA's  MOAR study, 58% of respondents from all industries indicate that AV is managed within the IT department. Split by vertical, corporate shows the highest prevalence of IT housing of AV at 67% and venues/ entertainment the lowest at 39%. Both make sense given a different degree of AV specialization required in each market and therefore a different organizational structure around AV.