“This summer, Intel will accelerate its mission of bringing ‘AI Everywhere’ using Intel solutions at Paris 2024, showcasing the powerful potential of technology and AI to create immersive and interactive experiences at the Olympic and Paralympic Games Paris 2024 for millions around the world,” Sarah Vickers, Intel’s Olympic and Paralympic Games office leader.

Intel has been a Worldwide Olympic Partner since 2017, collaborating with the International Olympic Committee to provide connectivity solutions and fan experiences.

Here’s a look at some of the technologies Intel will be providing to athletes and fans at the 2024 Olympic Games: 

Hardware Powers Live Streams 

Intel hardware, including its powerful Xeon line of processors, will be used to power internet live streams of Olympic events.

Broadcast servers will run on Xeon processors, with Intel’s AI Deep Learning Boost instruction set architecture enhancing live signals. This enables broadcasters to send out 8K streams in seconds, providing fast live streams with minimal delays.

Automated Highlights Packages

Intel’s Geti platform, which lets users build computer vision models, was used to train OBS Automatic Highlights Generation, a tool being used at the Olympics to create highlights packages.

The AI automation tool helps broadcasters intuitively create a compilation of highlights from various sporting events which can then be shared with fans through social media.

This adds to the AI-powered highlights tool being used by NBCUniversal's streaming platform, Peacock, which features an AI voice clone of sportscaster Al Michaels narrating the action.

Immersive On-Site Experiences

Intel’s hardware and software solutions will be combined to power interactive experiences for fans throughout the games, including a fan feature powered by Intel technology that allows fans to put themselves in an Olympic athlete’s shoes.

The immersive experience will use a combination of AI and computer vision to let fans compete in a series of athletics drills, analyze their performance and match them with an Olympic sport in which they’d excel.

Accessibility Tools for Visually Impaired Spectators

Intel technology will also be used in Paris to support visually impaired fans.

The company used its AI technologies to create 3D models of Team USA’s headquarters, assisting visually impaired individuals with navigation through a specially designed smartphone app that provides directions and guidance.

The same technology was used to create a voice navigation tool for the International Paralympic Committee headquarters in Bonn, Germany.

Preserving Olympic History

Intel is also using its AI technologies to preserve the legacy of the Olympic Games.

Using a neural object cloning set, Intel will transform video footage of artifacts in the Olympic collections into 3D digital models through its Emergent AI Lab.

Olympic fans will be able to interact with the 3D models and have the ability to manipulate them with their hands.

“Our partnership with Intel has propelled us into a realm where emerging technologies, powered by AI, are reshaping the world of sport for spectators, athletes, International Olympic Committee staff and partners,” said Ilario Corna, the International Olympic Committee’s chief information technology officer. 

“Through their AI-powered solutions, Intel has enabled us to deploy AI faster than ever before. Together, in Paris, our collaboration will create an Olympic experience like never before, embodying our shared commitment to building a better world through sport.”

Learn more about the exciting digital experiences that await fans of the 2024 Olympics including a video on the reimagined Olympic and Paralympic Games Paris 2024 app: Olympic digital experiences set to serve and delight fans for Paris 2024 (olympics.com) 

Who's excited about the summer games and all of the immersive and inclusive technologies? What's your favorite event?